The article presents a case study of valuation of real options included in a investment project.The main goal of the article is to present the calculation and methodological issues of application the methodology for real option valuation.In order ce lancer headlights to do it there are used fr9225 the binomial model and Market Asset Declaimer methodology.
The project presented in the article concerns the introduction of radio station to a new market.It includes two valuable real options: to abandon the project and to expand.